In this project, I conducted research to design a user-friendly and motivating rewards app. The research phase began with a MindMap to explore ideas and possibilities. Next, I created detailed User Stories to identify the needs and desires of the users. To better understand the users, I developed a persona that represents their goals, frustrations, and motivations. Additionally, I formulated a design challenge to address core problems and develop innovative solutions. Finally, I conducted a benchmark creation to draw inspiration from existing successful examples.

In-depth research was also conducted into the various ways users can earn points in the app. By integrating a variety of tasks and activities, users can stay motivated and earn rewards in a manner that aligns with their daily routines and professional goals. Based on all these findings, a clear flow for the app was determined, resulting in a thoughtful and effective design that helps users achieve their goals while fostering a positive work culture. This research phase laid a solid foundation for designing an effective and appealing rewards app.